Privacy Policy

Last updated: July 17, 2026.

Alfa Empire, operated by ZETADIGITAL LLC, runs this store and website, including the related information, content, features, tools, products, and services that provide customers with a curated shopping experience (the “Services”). Alfa Empire is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, and disclose personal information when you visit or use alfaempire.com, make a purchase or another transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, or disclosure of personal information, this Privacy Policy controls.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read it and understand the practices described below.

Personal information we collect or process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include anonymous or de-identified information that cannot reasonably be linked to an individual. Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information and inferences drawn from that information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including payment-card or financial-account information, transaction details, form of payment, payment confirmation, and related payment details. Full card details are processed by Shopify and the applicable payment provider rather than being made available to Alfa Empire.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including products you view, place in your cart, purchase, return, or cancel and information about past transactions.
  • Communications with us, including information included in a customer-service or other inquiry.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide information.
  • Automatically through the Services, including from your device and through cookies or similar technologies when you use our Services or visit our website.
  • From service providers, including providers that enable technology or collect and process information on our behalf.
  • From partners or other third parties, where permitted by law.

How we use personal information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Provide, tailor, and improve the Services. We use information to perform our contract with you, process payments, fulfill orders, remember preferences, send account or order notices, process purchases, returns, and cancellations, manage accounts, arrange shipping, enable reviews, recommend relevant products, and improve the shopping experience.
  • Marketing and advertising. We may use information to send marketing or promotional communications by email, text message, or postal mail and to show online advertisements on the Services or other websites, including ads based on products you previously viewed, purchased, or placed in your cart.
  • Security and fraud prevention. We use information to authenticate accounts, provide a secure shopping experience, detect or investigate possible fraudulent, illegal, unsafe, or malicious activity, and protect the Services and our customers. If you create an account, you are responsible for keeping your credentials secure.
  • Communicating with you. We use information to provide customer support, respond to inquiries, deliver Services, and maintain our business relationship.
  • Legal reasons. We may use information to comply with applicable law or valid legal process, respond to government or law-enforcement requests, participate in legal proceedings, and enforce or investigate potential violations of our terms and policies.

How we disclose personal information

We may disclose personal information to third parties for legitimate business purposes and subject to this Privacy Policy, including:

  • To Shopify, payment processors, fraud-prevention services, fulfillment and shipping providers, IT and cloud providers, data analytics providers, customer-support services, and other vendors that perform services on our behalf.
  • To business and marketing partners that provide marketing services or help show relevant advertising. Those partners process information according to their own privacy notices and applicable law.
  • When you direct us, ask us, or otherwise consent to a disclosure, such as when information is needed to ship an order or when you use a social-media widget or login integration.
  • To affiliates or within our corporate group.
  • In connection with a business transaction such as a merger, sale, or bankruptcy, to comply with legal obligations, to respond to subpoenas or similar requests, to enforce our terms or policies, or to protect the Services and the rights of Alfa Empire, our customers, or others.

Depending on where you live, disclosure for targeted advertising based on activity across different websites may be considered a “sale,” “sharing,” or “targeted advertising” under applicable law. Where that right applies, you can submit a request through Your Privacy Choices.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about access to and use of the Services to provide and improve its platform and the Services. Information submitted through the Services may be transmitted to Shopify and other providers located in countries other than the country where you live.

We may use Shopify features that combine information from interactions with our store, other merchants, and Shopify to protect, grow, and improve our business. In those circumstances, Shopify is responsible for its processing of personal information, including responses to requests concerning Shopify’s use of that information. Learn more in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or online platforms operated by third parties. If you follow a link to a site that we do not control, review that site’s privacy and security policies and its other terms. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party sites. Information shared in public or semi-public venues, including third-party social networks, may be visible to other users and may be used by those third parties. A link from our Services does not by itself imply endorsement.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided personal information, contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined by applicable law, personal information of anyone under 16 years of age.

Security and retention of information

No security measure is perfect or impenetrable, and we cannot guarantee absolute security. Information may also be less secure while in transit, so please do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on factors such as whether it is needed to maintain an account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute, may apply only in certain circumstances, and may be declined where permitted by law.

  • Right to access or know. You may have the right to request access to personal information we hold about you.
  • Right to delete. You may have the right to ask us to delete personal information we maintain about you.
  • Right to correct. You may have the right to ask us to correct inaccurate personal information.
  • Right of portability. In certain circumstances, you may have the right to receive a copy of personal information and ask that it be transferred to a third party.
  • Managing communication preferences. You can opt out of promotional emails at any time using the unsubscribe link in those messages. We may still send non-promotional communications concerning your account or orders.

If you live in the United Kingdom or European Economic Area, and subject to the exceptions and limitations in local law, you may also have the right to object to or restrict certain processing and to withdraw consent where consent is the legal basis for processing. Withdrawal does not affect the lawfulness of processing completed before consent was withdrawn.

You can exercise an applicable right through the options provided in the Services or by contacting us below. We will not discriminate against you for exercising a privacy right. We may need to verify your identity before processing a request. Where permitted, you may appoint an authorized agent; we may require proof of the authorization and direct identity verification. We will respond within the period required by applicable law.

Complaints

If you have a complaint about how we process personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our response or lodge a complaint with your local data-protection authority.

International transfers

We may transfer, store, and process personal information outside the country where you live. If personal information is transferred outside the European Economic Area or the United Kingdom, we rely on a recognized transfer mechanism, such as the European Commission’s Standard Contractual Clauses, an equivalent mechanism issued by the competent UK authority, or an adequacy decision, as applicable.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We will publish the revised policy on this website, update the “Last updated” date, and provide any notice required by law.

Contact information

For privacy questions or requests, contact the business responsible for this store:

Store: Alfa Empire
Legal entity: ZETADIGITAL LLC
Business address: 9448 Parkhurst Dr, Houston, TX 77028, United States
Fulfillment facility: 17300 Railroad Street, Unit D, City of Industry, CA 91748, United States
Phone: +1 917 814 3260
Email: hello@alfaempire.com
Support hours: Monday–Friday, 9:00 AM–6:00 PM (GMT-5); weekends closed

We aim to respond to customer inquiries within one business day. Privacy requests will be handled within the period required by applicable law.